Stems in water, leaves out of the draught — small habits, dramatic difference.

A bunch of parsley bought on Saturday is usually a damp, yellowing lump by Wednesday. That is not because herbs are fragile. It is because most of us store them in the worst possible way: squashed in their plastic sleeve, at the back of the fridge, where the cold air blows straight over the leaves. Treat herbs more like cut flowers, give the stems water and keep the leaves out of the draught, and most bunches will stay bright and usable for around two weeks. The method depends on which kind of herb you have, and there are only two kinds.
Sort your herbs by their stems before you do anything else.
Soft herbs need a drink. Hard herbs need gentle humidity without being wet. Almost every storage mistake comes from treating one like the other.

This is the habit that makes the biggest difference, and it takes two minutes when you unpack the shopping.
Kept this way, parsley and coriander tend to last ten days to two weeks, sometimes longer. Dill and tarragon manage a little less. Mint is tough and often outlasts the lot.
Basil is a warm-climate plant and dislikes the cold much as tomatoes do. In the fridge its leaves blacken within a day or two. Keep it in a jar of water on the kitchen counter instead, out of direct sun and away from draughts from a window, oven or radiator. It should stay fresh for about a week. A potted basil plant on a bright windowsill, watered from below, will last far longer if you pick from the top.
Basil's natural partners, ripe tomatoes, garlic and a good olive oil, also keep best out of the fridge, so they can share the same corner of the kitchen.
Rosemary, thyme, sage and oregano do not need standing in water. Instead:
Treated this way, rosemary and thyme often last two to three weeks. Check the paper every few days; if it has dried out, dampen it again, and if it is wet, replace it. As they age, hard herbs dry rather than rot, and dried sprigs are still perfectly good for roasting.
The same gentle, damp-but-not-wet approach suits other tender leaves too. A bag of baby spinach lasts longer with a sheet of dry kitchen paper tucked inside to catch condensation.

Even well-kept herbs eventually slow down. Before they turn, use them in something that does not need them to look perfect:
The next time you bring herbs home, unpack them before anything else. Trim, stand the soft ones in a jar with a loose bag over the top, wrap the hard ones in damp paper, and leave the basil on the counter. It takes less time than making a cup of tea, and by the second week you will still be cooking with the same bunch. Tender leaves like spinach are in salads and greens, and the lemons and oil to finish a herb sauce are in citrus and oils and vinegars.
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