About Grovia
A market stall that happens to have a website
A fresh market that works directly with 340 regional growers — the shortest possible route between a harvest and your kitchen.
Trading since 2014
No middlemen, no week-old produce
We buy at dawn, grade by hand and sell the same day. Everything else — the app, the vans, the two-hour windows — exists to keep that one habit intact at scale.
Under 2 hoursAverage delivery window
What we do
Most of what ruins good produce happens in the gap — days in a cold store, a lorry with the wrong temperature, a shelf that turns over too slowly. We took that gap out by buying small, buying often, and moving it the same day.
Where it goes
Named growers, real pick dates, no permanent fake sale. That is meant to be unremarkable, not virtuous — it should simply be how buying food works, and we would like it to be the default rather than the differentiator.
340+Growers within 90 miles
6Regional packing hubs
61kVerified customer reviews
34 minAverage first support reply
How it works
Four steps, about forty seconds
Once your address and card are saved, a weekly shop takes less time than writing the list.
Step 01Fill your basket
Browse by aisle or search. Prices are the same whether you order once or every week.
Step 02Pick a two-hour slot
Seven days of availability appear once you enter a postcode. Same-day until 9pm.
Step 03We pack it cold
Your order is picked at the nearest hub and loaded into a temperature-logged crate.
Step 04It arrives
The driver texts fifteen minutes ahead. Anything not right is refunded on the spot.
How we operate
Three rules we do not bend
They cost us margin and they occasionally annoy customers. We keep them anyway.
Buy it the day you sell it
We hold almost no stock. Buyers are at market before dawn and only list what is genuinely good that week — which is why a crop occasionally disappears from the site for a fortnight.
Name the farm
Every product page carries the grower, the town and the date the crop was picked. If we cannot tell you where something came from, we do not sell it.
Price honestly
No fake was-prices, no rolling permanent sale. When something is cheaper this week it is because it cost us less, and we say which crop it is.
In their words
What customers actually say
“Genuinely the best mangoes I have had outside of a market in Ratnagiri. Arrived firm and ripened perfectly over three days.”
Priya NandakumarCustomer since 2023“The two-hour window is the whole reason I switched. Four months in and they have hit it every single time.”
Jonas WeberCustomer since 2021“Salmon arrived properly cold and vacuum sealed. Seared beautifully — better than my local fishmonger, honestly.”
Anya VolkovaGrovia Plus memberThe team
Meet the people doing the buying
Fourteen of us across two hubs. These four are the ones you are most likely to hear from.
Marcus BellFounder & head buyer
Mei Lin ChowHead of sourcing
Daniel OseiOperations lead
Leslie AlexanderCustomer support leadHave a look at what came in this morning
The list changes daily. If something is missing, it is because this week’s crop was not good enough to put our name on.